BIKEMAPS.ORG

Through the Digital Audience Strategy Master’s program at ASU, our team developed a 7-week intensive campaign strategy by analyzing competitive analysis, studying target audiences, SEO, PPC, Keyword Lists, and providing narrative content for BikeMaps.org for the Tucson, Arizona community.

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We suggested several tactics by utilizing clear call-to-actions (CTAs), retargeting the correct audience through Google Analytics research, and providing deliverables that could be used for future campaigns.

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I was responsible for evaluating and comparing BikeMaps.org’s current Google Ads and monthly search volume against their competitors, creating a keyword suggested list for SEO purposes.